Ideologist

Ideology: The Power of Meaning

The book demonstrates how strong values and beliefs can inspire a team and lead to better results, and how a lack of clarity in ideology can lead to conflict and failure.

Application of evolutionary models in modern business

The book is useful for entrepreneurs who want to find new points of growth for their business. By applying the knowledge gained from the book in practice, you will be able to build a successful model for the development of any project.

Doctor of Business Administration DBA

MBA, Master Practitioner in the Art and Science of NLP

Head of the specialization "Marketing of Luxury Goods" in the MGIMO Master's Program

Author of a course on ideology at the Presidential Academy RANEPA

Member of the Beta Gamma Sigma International Business Honorary Society

I'll help you create a powerful sense of purpose and leadership ideology that will inspire your team, strengthen your brand and pave the way for long-term success.

Individual counselling

We'll start with a face-to-face meeting where I'll take a close look at your challenges and help you find solutions that will change your strategy tomorrow. One conversation can be a game changer for your business, and if you need a deeper dive, we'll continue together.

Turnkey formulation of the axis of meaning and ideology

Two intensive 5 hour sessions using NLP techniques. We'll draw out your hidden values and turn them into powerful meanings that will ignite your team. You'll end up with a clear and inspiring strategy, from deep philosophy to specific instructions. Your unique ideas will form the basis of the company's constitution - the White Paper.

Building a personal brand? I can help you stand out in a competitive environment, structure the semantic axis and reduce costs while maintaining high product value.

Light version for experts

For those who play big. I'll guide you through every stage of building a premium brand, from precise strategy to a deep understanding of the luxury market. I will help you create a brand that fascinates and becomes an object of admiration.

Formation of the semantic axis of the LUXURY brand

Webinar

Webinar

Webinar

Offline workshop

Offline seminar

Propaganda and ideology.
Vera Markovskaya.

Interview with Anastasia Zykova
On the meaning of business, ideology and the influence of the West

DBA IBDA RANEPA. The success story of the ANG intellectual bureau

An interview with Sergey Chernenko.
Why do big companies need ideology?

Ideology and education.
Podcast "5 questions"

Life and business with meaning. Ideology, managing people and meanings.

Why a business is doomed if the manager does not know how to create an ideology

How to retain talented employees: 4 strategies for the business owner

Interview for business magazine

A successful business isn't about money, it's about something else...

Authenticity and innovation of modern SMEs in the St. Petersburg way

Corporate ideology as a motivation tool. How to get employees interested in the company's values?

On the wings of sanctions. When will the Russian business jet appear

What is the NLP technique and how it can be used to achieve success in business